When commercialism started in earnest in the last century, marketers had to use what was available. This was limited to Radio, Newspapers, Magazines and the like. Everyone did the same thing and it seemed to work well. Now times are changing with the advent of the internet and companies and entrepeneurs are marketing to individuals. The world has become smaller.
With the invention of Social Networking, even small businesses are reaching out to their customers more effectively. This is proving to be more effective and very little capital is required. Instead of “throwing mud at the wall” and hoping some will stick, now you can go to FaceBook and Twitter and target specific markets and even people we would like to do business with. I’m just learning to use social networking to build my business and connect with interested people and I’m constantly fascinated at how efficient it is.
I can make contact with like-minded people immediately and send them a direct message. Then, I can start a conversation with them, email or phone them, which could very well lead to them being interested in my business. All it takes is a little re-learning and time.
Personal connections are being made every day, all day long through this amazing system. I’m so lucky to have found the in-depth training that is giving me the confidence to leap into this world. I’m not a young person by any means but I’m still so thirsty for knowledge that I can’t seem to stop learning new things!
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